HBO Just Created the Most Supremely Uncomfortable Ads of All Time

It’s a teenager’s nightmare: You’re watching a movie or TV show with your parents when, horrifically, the characters on screen start having sex. The only choice is to white-knuckle your way through the action and hope you don’t suffer any lasting trauma. HBO has smartly captured this painfully awkward experience in a series of new ads promoting its HBO Go streaming service.

watch them here
HBO Just Created the Most Supremely Uncomfortable Ads of All Time | TIME.com