TODAY, GOOGLE outdoes itself. Its video Doodle is sublime, and Bass is boss.

This 81-second tribute clip to late graphic designer and film artist Saul Bass — to celebrate what would have been his 93rd birthday — is a cool and precise aesthetic pleasure.

Saul Bass didn’t just invent his graphic art form. He seized it with a golden arm in 1955 and, with a powerful visual fist, grabbed the attention and lapel of the American moviegoer. It was time to take notice: Film title sequences would no longer be a perfunctory affair. With a jagged jolt, Bass transformed the formerly staid credits into scenes that were psychologically — and cinematically — part of the entire experience.

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SAUL BASS: From Hitchcock to Kubrick, Hollywood title-sequence pioneer celebrated with stylish video Google Doodle - Comic Riffs - The Washington Post: